“The next iPhone will be the'iPhone Air Pro', an empty box filled with air.”
After Apple announced the'iPhone 12', sneering was pouring around SNS. This is because it decided to remove the earphone and charger adapter from the basic components.
Users are strongly opposed to the removal of essential components. On the 15th, comments criticizing the decision are pouring out on Apple's official Facebook and Instagram channels.
IPhone 12 Package Box
An overseas netizen said, “It is Apple's lie to save the planet. Next time, I will try to sell only the boxes.” Another netizen said, “I don’t like to say this, but my next phone could be Samsung.”
American writer and comedian Keaton Patty criticized her on Twitter , saying , "If you call the iPhone 13 now, it's just an empty box for $1,200." In Korea, the reaction is not very different.
Apple Official Instagram
American writer and comedian Keaton Patty accused the iPhone 13 of becoming an empty box.
On the 14th, Apple unveiled four types of'iPhone 12', and announced that it removed the earpods and charger adapters from the basic package components. Apple explained that it is a measure to protect the environment, such as reducing 2 million tons of carbon emissions per year through smaller and lighter packages.
Earphones and charger adapters have been provided by default for each new product, so we believe that supply is sufficient. The logic is that the packaging material can be simplified by removing the earphone and charger adapter, and by reducing the size and weight of the package, more products can be transported at once, resulting in a carbon reduction effect, such as removing 450,000 cars from the streets in one year. Apple said the package was streamlined, allowing 70% more crates to fit on the pallet.
However, some experts see it as a decision focused on profit. TF International Analyst Guo Ming-chi, who predicted Apple's decision in June, analyzed that Apple removed the earphone and charger adapter to offset the rise in iPhone prices due to 5G support. It also added that it aims to lower product shipping costs and increase sales of wireless earphones'AirPods'.
In fact, this iPhone 12 series maintained a price similar to the previous one. The iPhone 12 Pro and iPhone 12 Pro Max are priced at $999 and $1099, respectively, while maintaining the same price as the previous version, while doubling the storage space from 64GB to 128GB. In Korea, the price was slightly lower than the previous work at 1.35 million and 1.49 million won, respectively. It seems that the won-dollar exchange rate, which was lower than last year, was reflected. As such, Apple is expected to increase sales by suppressing the increase in iPhone prices by subtracting earphones and charger adapters.
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