According to the US economic media Forbes, the YouTuber who earned the most money last year was 8-year-old Ryan Kazi ($26 million per year, about 30 billion won). This is what makes everyone beyond children dream of being a YouTuber. Now YouTube has become a'treasure storehouse' of the present era when smartphones are popularized. Various types of contents are widely distributed, from'snack culture' to be viewed in a short way, to net information that experts participated in. According to the ``Survey on the Current Status of Elementary and Secondary Career Education'' released by the Ministry of Education and the Korea Vocational Competency Development Institute last year, ``creators (content creators), including YouTubers, were ranked 3rd in the future careers of elementary school students.
One YouTuber earns 1.78 million won a month
However, the reality is not easy. Creating and uploading YouTube content doesn't mean you can earn money right away, and a single YouTuber doesn't earn as much money as you think. According to data received from the National Tax Service by Rep. Yang Hyang-ja (Democratic Party) of the National Assembly Planning and Finance Committee on the 11th, 58 single media creators and duty-free businesses who filed a report on the status of their business last year reported a total of 1.24 billion won. This is an average of 1.78 million won per person per month. It is difficult to determine the amount as the average monthly income of a single YouTuber as the number of reports reported is insignificant compared to the actual number of active workers, but it is meaningful in that related income report data was first secured.
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According to the analysis of the annual salary of wage workers in 2018, surveyed by the Korea Economic Research Institute under the FKI in December last year, the average annual salary of all 15.4 million workers was 36.34 million won. This means that after deducting the national pension, health insurance, employment insurance, income tax, etc., the monthly salary of the real income earned will be 2.68 million won, which means that a YouTuber alone receives a lower amount.
However, the popularity of YouTubers is increasing day by day. A total of 691 businesses were registered after the'Media Content Creators' code was launched in September last year, and 332 single-person media content creators without workers or facilities were close to half. The number of media content creation work carried out as a corporate type was counted as 359.
Then, how much income did the corporate YouTuber make in the same period? According to the data submitted by the National Tax Service to the National Tax Service, a total of 18.89 billion won in revenue for the second half of last year reported by corporate YouTubers earlier this year. This is an average of KRW 9.33 million per person (company) per month. A simple comparison between single YouTubers and corporate YouTubers shows a difference of more than five times. Despite the huge gap due to the income gap, the challenge of solo YouTubers continues at this point.
It's hard to do this alone
Experts explain that there are various backgrounds, such as consumption tendency of domestic media content, labor cost, and the scale of content production, as the reason for the increasing number of solo YouTubers.
YouTube has become an essential application (app) as the consumption of mobile-centered media content has increased due to the popularization of smartphones and communication technologies. According to Mobile Index, a data analysis solution company of IG Works, as of last month, the number of monthly users of domestic YouTube apps exceeded 4,319 million. This accounts for 83% of the nation's total population, and can be seen as meaning that the YouTube app is used regardless of age or gender.
Although the media platforms serviced in Korea have diversified, the potential is maintained as the access to YouTube is the highest. Creators who broadcast on the Internet on other platforms have also become a huge platform to open a YouTube account and generate revenue.
In particular, YouTube is attracting attention in terms of'fairness of opportunity' as it can generate profits if certain criteria are met. According to the current YouTube operating policy, △The country where the partner program is provided must live in the region △Comply with more than 4000 hours of viewing channel public videos for the last 1 year △More than 1000 subscribers △Profit only when there are conditions such as having a connected AdSense account Creation is possible.
In this part, single YouTubers stand at a crossroads. It is a structure that makes it difficult to receive feedback on content because it takes a longer time than a corporate YouTuber because the entire process from planning, shooting, editing, and uploading is undertaken by yourself.
This is the reason why we challenge YouTubers with professional personnel after gaining popularity on other platforms that can broadcast even with a smartphone. YouTube content, which has been uploaded to the Internet broadcast by processing interesting parts, induces viewers to click and like more. After all, the difference in income of YouTubers comes from the scale of content creation and the fun of the content, but creators who create content alone are often unable to catch up with the beginning.
Experts advise that you should create your own special content before challenging a single YouTuber and create additional YouTube revenue after making your fixed fan base thick. What shows a relative difference in income from corporate YouTubers is that they can survive by aiming for a differentiated blind spot in the long term because there is a difference in both the quantity and quality of content.
An official in the content industry said, “If you look at large YouTubers with millions of subscribers, most of them opened channels after gaining a lot of awareness on other platforms.” “As YouTube maintains a policy that generates profits only when certain criteria are met, It is important to do the preliminary work of accumulating content with an eye.”
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